Staying current on social media trends is no easy task. Looking ahead to be at the forefront of emerging treads can seem overwhelming. Hear from the experts what to focus your energy on, what to start integrating into your social media mix and what is on its way out. Panelists include: • Sonya Sorich, reporter and social engagement manager, Sacramento Business Journal • Josh Unfried, CEO, WindFarm Marketing • Callie Ziemer, account supervisor, Edelman Sacramento Moderated by Scott Eggert, digital and social media strategist