#NOWTRENDING: Rethinking your Digital Strategy By now we all know that digital is a crucial piece of your marketing plan, but what are the emerging trends and strategies that will drive your success in 2015? This presentation given by Kate Darling of The American City Business Journals will focus on three general areas: Using Search Engines to grow your firm: SEO/SEM best practice ?Attendees receive a website evaluation and action items to implement today! What is native content and how can I use it? Native content is the ''content marketing'' of 2015, we'll break it down for you and show you where to get placement Behavioral targeting and retargeting: What are new ways to reach my target market digitally? Includes a one-year subscription to the Sacramento Business Journal and a continental breakfast.