“Support Dreams” Shop Local Business Campaign Launched
West Sacramento, CA --- The City of West Sacramento and the West Sacramento Chamber of Commerce launched “Support Dreams” , a new campaign to encourage residents to eat, shop, sip, play and stay local with their purchases to support local businesses.
West Sacramento is home to over 5,000 businesses, 400 of which are considered small businesses, many family-owned or operated. These local and family-owned businesses have felt the greatest impact from the months-long COVID-19 public health orders.
In a news conference at Yolo Brewing Company, Mayor Christopher Cabaldon and the city’s first mayor, Mike McGowan announced the campaign, highlighting the strong legacy of small business origination in West Sacramento. The Support Dreams campaign is intended to demonstrate how local purchases creates collective prosperity for businesses and non-profits and celebrates the City’s entrepreneurial culture.
“This campaign is about making everybody’s dreams come alive: the dreams of entrepreneurs and those who make our community great, as well as the people who contribute to making the dreams of others happen every day,” said West Sacramento Mayor Christopher Cabaldon. “Every dollar we spend here in West Sacramento stays in West Sacramento. It’s that shop owner, restaurant owner, and their employees here in our community who then reinvest the income and buy things from other businesses or donate to a local nonprofit.”
The campaign will unfold in phases to support businesses and encourage residents to re-engage locally as restaurant dining and retail shopping resumes this week. “Support Dreams” is about the economic opportunity for small and large businesses in West Sacramento to succeed,” said Denice Domke, President & CEO, West Sacramento Chamber of Commerce. “Celebrating our unique position in the region and capitalizing on our city and residents’ pride for our community.”
The campaign is featured on both the City and Chamber’s websites and will include social media content, yard signs at local businesses and other signage throughout the city. The Chamber will continue to host “Power Hours”, where businesses by industry can connect and discuss relevant topics impacting their business.
The City and Chamber combined efforts to launch the successful #WestSacTakeOut restaurant campaign during the shelter in place orders. Support Dreams is an extension of this program to support West Sacramento businesses.