Psychology of Spending

Ever wonder why you choose a certain brand of toothpaste, or how you determine where to shop for groceries?  Join SAFE’s Financial Education team as we dive into the psychology of spending to learn how advertising influences consumers and subconsciously shapes how we spend. 

Topics Covered:

• Understanding the parts of the brain that influence our spending decisions

• How retailers use psychological methods to grab the attention of the consumer

• Tips on how to reprogram our shopping habits