Break For Lunch: Monthly Chamber Luncheon - "Next Generation Marketing"

SOLD OUT - REGISTRATION CLOSED

Join the West Sacramento Chamber of Commerce's Board of Directors, Ambassadors, staff and your fellow Chamber members for this monthly informative lunch.

This month's topic:
Next generation Marketing
Featured Speaker: Thomas Dodson, ICC - Southwestern Consulting


Today, for the fist time in U.S. history, we have four complete generations working alongside each other in the U.S. workforce. That means you have a 100% likelihood of working with, managing, selling to or buying from someone who has a completely different set of communication expectations than you. This equates to a tremendous amount of growth potential in the sharing of what skills, knowledge, expertise and expectations are required to be competent, memorable and successful in today’s online work environment. We need to learn the ability to know how to anticipate, expect and over deliver in the commitments we make at work, to each other and in every day communication.

Outline:

• Generational differences in social, business and buying situations.
• How each generation prefers to be communicated with on a daily basis.
• Where to reach each unique generation?
• What makes millennials so different and how do we reach them?